ICE BREAKERS is a fun-loving brand that loves to push the envelope and deliver "WHOA" Moments to gum and mint users.

ICE BREAKERS was the first to offer intense stick gum with micro flavored capsules. Then in 2004, ICE BREAKERS launched the packaging and product innovation of LIQUID ICE. In 2005, ICE BREAKERS Sours and Berry Sours were launched. These are the first fruit flavored, sugar-free candies to come in assorted flavors. In 2006, ICE BREAKERS ICE CUBES was introduced as the first cubed gum which delivers instant cold mouth freshening with a unique frosted layer.

So what's the latest from this innovative and fun brand?

Now ICE BREAKERS Sours brings you delicious fruit flavored refreshment in a gum! Sugar free ICE BREAKERS Sours gum has 3 mouth watering fruit flavors which deliver the perfect balance of sweet and sour taste. Each package of ICE BREAKERS Sours Gum contains 3 fruit flavors: Pink Lemonade, Apple, and Watermelon. They come in a convenient re-closeable package, perfect for enjoying on-the-go and sharing with friends. You can pick your favorite flavors or try your own unique mix.

There is always more to come from the Refreshment Innovation Leader... So Stay Tuned!!!!